Chapter 3: Stickiness factor. Question 2 and 4

2. The stickiness factor is what makes a message memorable according to Gladwell. he said that it takes 6 times to view an advertisement to make it stick--repitition and active involvement to make a message memorable. Advertisers have succeeding in getting people to remember their advertisements, even if it irritated them, even though the buyer may be less likely to purchase the item. Even bad publicity is good publicity--this is true and false. It is true because the ad is still stuck in one's head, but not necessessarily good because someone could take a negative association with the product. Do we risk totally desensitizing as a culture...it depends on the upbringing of the child. What their learning style is. Depends on how much their parents read to them.