Chapter 3 The Sickness Factor

Gladwell discusses the sickness factor in his chapter which means a message that makes an impact. He presents a lot of research that was done regarding the sickness factor. In one study he has atually a participant observer and he also did research analysis. Their were a couple comparisons in this chapter. He uses Seasme Street as an example. The goal of this show was to spread litteracy to children all over the world. He presents a slideshow test to test the limits to how children can be disracted. The book showed a comparison between Seasme Street and Blues Clue by presenting tests to children. The results showed that Blues Clues had better success with getting information to the children. Blues Clues makes their program a mix between reality and fantasy to keep the children interested while learning. At certain points the book pointed out how Seasme Street made too many jokes that the children did not get. Bird bird also brought up how he does not really have a name, but people just call him that because that is what he is. This is far too philisophical for children to understand.